1) Game 산업과 Marketing
게임산업 = 21세기형 지식산업 + 정서서비스산업
+ 감성산업 => 중요한 국가전략산업
감성산업 => 정서서비스 산업 => 인간의 감성을 자극
=> 놀이문화와 학습법 및 교수법을 변화
종합예술산업 => 창의력을 도출 + 디자인 및 아이디어 창출
=> 3차
1. An outline of a nation
A. Characteristics of a nation
a. Language
Spain’s official language is Spanish (español). It is spoken by the vast majority of its people. Spanish has two major dialects—Andalusian and Castilian—which differ in their pronunciation of certain sounds. In a number of regions of Spain other languages are also important. Catalan, a relat
WHAT KIND OF USER ?
GAMEUSER
자신의 집에서 3D 온라인 게임을 즐기는 사용자
SYSTEM UNIT
What is System Unit?
System Unit은 정보를 처리하는 컴퓨터의 전자 부속품을 보유하고 있는 케이스이다. 이 케이스는 금속과 플라스틱으로 만들어져있으며 내부 전자 부속품을 데미지로부터 보호한다. CPU, 메
1.3 Characteristics of SNG
In March 2011, Zynga had 7 of the 8 most popular games on Facebook (Osborne, 2011); CityVille alone had over 94 million users. Most of these games involved some sort of simulation-like gameplay (CityVille, FarmVille, FrontierVille, Café World, Mafia Wars, etc.).
However, these games offer simple game play and animation that fail to represent the cognitive eff
Introduction
Online game development technology
World largest team of online game R&D personnel and leading technological skills(900personnel in Korea, 330 personnel overseas) ability to provide and operate major game services
Highly reliable network management abilities
Superior online game portfolio User-oriented support system
Creative cultural contents development capabilitie
하게 되어
그런 것 같아요. 친구들이 메신저로
보내주는 간단한 게임들도 그렇고..”
(21세 양현주 양)
게임에 금방 빠져들어서 (37%)
2. 친구들이 하기 때문에 (20%)
국내 Light User들은 승패가 바로 결정되는 게임을 선호한다.
짧은 게임 시간 내에 게임의 결과를 낼 수 있는 게임을 중요시한다.
model: Partly Paying Model
Strength: Brand power, various customer ages, stable overseas sales
Weakness: major product, Casual games, has short lifecycle
User characteristics
More professional approach; core users
Average age is higher than Korea
Payment System
Flat-rate is commonly used
Distribution Structure
Package selling: Retail store
Downloading through online
games evolved somewhat independantly from two sources: Casual games which added social network integration and social networks which added casual game support. A social casual game may or may not have a multiplayer aspect to it.
Social Casual games are continuing to grow their audience with Zynga's Farmville approaching 80 million monthly active users in March 2010[
올해 매출 기준
2. NC Soft
1) History
NC Soft is an online computer game company that founded in March 1997 by T.J. Kim, a business software developer and author of the Korean word processor Hangul. In September 1998, NC Soft launched its first and most popular game, Lineage. Lineage was the first MMORPG to exceed the record of 100,000 concurrent users for the first time in Korea. The success of this game help
game advertisements)에는 9200만 달러를 투자하고, 광고와 게임이 결합된 애드버 게이밍(Adverdagming)에는 1억6800만 달러를 투자 할 것이라고 전망했다. 또한 2007년 e-Marketer에 의하면, 게임 광고 시장의 규모는 2006년부터 20011년까지 매년 22.9%정도 규모로 빠르게 성장할 것으로 예측했다. 게임을 통해 가능한 부가